2021酃湖万达广场策略思路提报-158P.pdf
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1、酃湖万达 三事而立Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2019年,酃湖万达做了一件“事”落子衡阳,择址衡阳珠晖Time flies, time c
2、hanges, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2020年,酃湖万达造了一场“势”全国第5座A级旗舰店/衡东首个大型综合体销售业绩一骑绝尘Time flies, time changes, th
3、e past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2021年,酃湖万达还要再做一个“市”酃湖万达广场即将开业Time flies, time changes, the past smile in the most b
4、eautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2021 造市两步走Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landma
5、rk, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and pl
6、ay.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|建立期待 满足政府|城市|大众的高度关注 国际商业品牌加持+超级大盘的造梦力 背靠大商业的投资品+全配套的住宅产品 环境+配套+产品品牌力+规划力+影响力 建立信心满足购房生活向往再造销售力销营 先造品牌力OPERATE利用大商业开业 强化国际万达的品牌价值 建立衡阳人对万达的期待品牌运营一个择址于重点发展板块上超大体量的城市级地标项目 从来就不是一个单纯卖房子的普通地产项目 万达之于衡阳始终离不开的是一种城市影响
7、力 Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times| 所谓影响力,不是我们提供了什么,而是我们改变了什么! Time flies, time changes,
8、 the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Pla
9、za, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|酃湖万达广场改变的是衡阳对“区域”的认知衡阳要发展,城市要扩容,要在发展的大潮流中抛弃陈旧观念,衡阳应该拥有更好的生活场所酃湖万达,城市扩容绝对的排头兵因为万达,板块商业、教育、交通等配套全线升级如今,无论区域价值还是城市地位珠晖已然超越华新,抢占下一个十年城市发展热点
10、Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|长沙政府用10年时间让河东人民爱上河西而酃湖万达广场,将凭一己之力填补河东商业空白一改河东荒、土、穷的区域形象
11、全面结束消费要过河的河西时代酃湖万达广场改变的是衡阳的商业格局Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|酃湖万达广场改变的是衡阳的生活方式城市的生活缺乏
12、样本,酃湖万达带来一种全新的蓝本一线城市生活的场景和模式,在这里得到梦幻般的集中呈现。孩子的街舞和滑板、妻子的购物和美食、先生的谈判和交际,全家人的电影、娱乐.都在这里发生。成就的,不仅是城市理想,更是丰盛人生的多种可能。从此在衡阳,去步行街购物、来解放路觅食、到各大景点打卡的生活结束了,来万达,一站就够了城市的综合体很多,万达是一类,其他是一类南中国,仅一座的5A级万达广场旗舰店名品购物、世界美食、休闲娱乐、国际影院、儿童游乐、商务会谈等多重业态汇聚更因为酃湖的加持,人们在这里不仅仅可以接触国际一线的潮流还可感受到完全不同的消费方式和生活体验Time flies, time changes,
13、 the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the
14、 times|原来购物,可以是穿越公园的旅行,走过这一站,还有下一站的惊奇Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|原来美食可以与湖景邂逅,让所有的约会
15、与相聚变得浪漫而有趣Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|把木马当白龙马穿上滑冰鞋就是现代哪吒原来有想象力的空间会激发孩子的探索欲Time flie
16、s, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|清晨的美容SPA,午后的茶室小歇,晚间的高歌狂欢.原来快乐的方式不是千篇一律Time flies, time changes,
17、the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|浪漫情人节,诡异万圣节,疯狂啤酒节 ,缤纷嘉年华.原来节日也会因场景空间而变得意义非凡Time flies, time changes, the past smi
18、le in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|时尚潮流多元国际体验元素活力服务美食格调购物运动休闲希望浪漫精彩靓丽汇聚品位闪耀缤纷个性狂欢快乐前沿生活约会礼物美好绚丽都市笑容幸福逛街游戏色彩节日丰富悦活浓缩世界,适用多样人群需求,一
19、个万般精彩的5A级万达广场为城市年轻族、学生族、全家庭的提供了万千种休闲娱乐的方式,打造出WAN全不一样的都市生活不同是城市地位不同是商业格局不同是消费习惯不同是生活方式不同酃湖万达 WAN 不同WAN:是万达的万,是包罗万象的WAN是大腕的腕,是大牌驾到的WAN是玩乐的玩,是流连忘返的WANTime flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and p
20、lay.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|2021的推广,如何将酃湖万达广场的WAN般精彩、WAN千繁华、WAN全不同快速传递给客户呢?又如何WAN出花样的引爆开业的人气呢?| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most b
21、eautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.一句自带音效的ICONWAN出共鸣| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy
22、 landmark, is a paradise for young people to eat, drink and play.2021 超级WAN| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to
23、eat, drink and play.超级WAN:比普通购物中心优享了湖泊资源的商业综合体,是超级WAN比普通万达广场更具规模的5A级万达广场,是超级WAN比普通商场入驻更高端的国际品牌,是超级WAN| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a par
24、adise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D
25、 A P L A Z A | Wanda is the center of the city, leading the trend of the times|Time flies, time changes, the past smile in the most beautiful memory. Wanda Plaza, a trendy landmark, is a paradise for young people to eat, drink and play.| W A N D A P L A Z A | Wanda is the center of the city, leading
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