1、,点,亮,日,购物中心2020双旦活动方案,冬,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Welcome,奇,梦,年初突如其来的疫情让热闹的城市按下了暂停键原本推崇“快乐至上”的星城却被迫进入了休眠期好在一切正在朝着好的方向走去，我们坚信快乐总会回来，快乐永远营业,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,快乐不易,202
2、0年虽然还未过完，但怎么看都不算是顺畅的一年。无论国内还是国外，扑着翅膀，漫天飞舞的黑天鹅们，告诉着每一个人：只有你想不到的事，没有发生不了的事儿。经历了众多起伏伏伏伏伏伏伏的我们，更加向往快乐世界，更加希望激活自己浑身上下的快乐细胞，用快乐向马上要离开的2020说再见。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,活动关键词,快乐、奇幻、放松,如果在这座繁华的城市里还有一个真正的快乐世界那会是什么样的呢？,Design by XX电台,Design by X
3、X电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,购物中心FMXX电台 2020再度合作，颠覆传统双旦活动玩法抓住客群的情感共鸣，以快乐之名打造沉浸参与式的节日体验,12.24,平安夜未眠,12.25,12.31,圣诞新妙趣,重返80S跨年派对,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by 1018,活动亮点,罗马神话里有位曙光女神，她
4、能带来从黑夜到黎明的第一道曙光，她的名字叫Aurora,也就是北极光的意思。传说中看到过北极光的人会得到幸福圣诞夜，购物中心将会绽放璀璨极光，让所有看到的人都为之震撼,首场摩天轮圣诞极光秀,Design by XX电台,Design by 1018,活动亮点,圣诞小剧场妙趣横生,在国外，圣诞季必不可少的除了圣诞老人，还有圣诞童话剧，这是他们钟爱的圣诞节目。购物中心在圣诞节也将上演经典圣诞童话剧让大家感受原汁原味的圣诞氛围。,Design by XX电台,Design by 1018,活动亮点,LUCKY BOX美好小确幸,打开小小的幸运盲盒收获一个来自购物中心的节日惊喜这样的神秘感与新鲜感，你
5、想试试么,Design by XX电台,Design by 1018,活动亮点,美味圣诞季好吃新体验,烤火鸡+热红酒，才是圣诞美食的正确打开方式烤得金黄的火鸡让人大快朵颐热红酒的柑橘香勾得人暖意微醺购物中心美味圣诞季，一次带你吃遍圣诞美食,Design by XX电台,Design by XX电台,Design by XX电台,前期,宣传,Round 01,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,圣诞快闪吸引全城目光,从南楚古都到爱的时钟从户外广场到室内中
6、庭数十个圣诞老人&圣诞女郎空降购物中心伴随着经典圣诞歌曲jingle bell的旋律欢乐起舞。现场邀请专业摄像拍摄快闪视频，作为后续传播素材，吸引全城目光。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,定制互动创意H5,进入H5，用户可以点击不同装饰品类型图标，把喜欢的装饰品样式拖到圣诞树上。装饰完成后，输入祝福语，即可生成最后的海报。用户可以将自己的祝福海报发给朋友亲人或者分享到社交平台。海报也将自动植入购物中心活动信息，进一步传播活动亮点。,装扮你的冬日圣
7、诞树,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,致新年的我,请回答XX电台新年特别版,2020的艰难留在2020，说出新年愿望吧！XX电台创意视频栏目请回答XX电台再出击，在购物中心对路人进行街头采访，收集大家对于新一年的期望。通过剪辑制作出兼具搞笑与温情的短视频，在微信平台释出。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台
8、,倒计时海报,根据活动主画面设计倒计时海报，用各种圣诞元素拼出一颗圣诞树，呼应主题。活动开始前三天，海报将在朋友圈、粉丝群等渠道释放。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,冬日小精灵招募,面向全城招募邀请所有的小朋友一起释放纯真的童心与欢乐和购物中心&XX电台一起过一个不一样的圣诞节,Design by XX电台,Design by XX电台,Design by XX电台,活动,内容,Round 02,Design by XX电台,Design by
9、XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,12月24日,12月25日,12月31日,圣诞巡游圣诞小剧场精灵工坊LUCKY BOX,奇梦圣诞歌会红帽子车尾箱集市圣诞美食屋摩天轮极光秀,80s金曲嗨唱潮流DJ现场制燥潮拍复古达人旧时光场景还原,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,12月24日,平安夜未眠,Design by XX电台,Design by XX电台,Des
10、ign by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,圣诞巡游,来自北欧的圣诞老人带领圣诞精灵们将在中茂辰开启一躺奇幻之旅。每天三次巡游，贯穿中茂辰各个地标，送出平安果&圣诞帽，而且还会和你一起跳舞哦！,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,圣诞小剧场,白雪公主,爱丽丝梦游仙境,经典圣诞童话剧白雪公主爱丽丝梦游仙境来啦！邀请专业剧团演出，在遵循原故事趣味性和可看性的基础上，添加新鲜的现代元素，进
11、行全新的演绎和诠释。用精彩的演出带领大小朋友们一起进入童话世界。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,精灵工坊,过圣诞节怎么可以少了圣诞树和自制贺卡呢？邀请专业手作老师化身圣诞精灵，带领大家制作手工贺卡、装饰迷你圣诞树，完成后赶紧在圣诞节送给自己最爱的人吧！,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,LUCKY BO
12、X,“抽盲盒”可以说是近两年在年轻人群体中最为风靡的游戏之一。活动期间，只要消费满199元，凭消费小票即可获得一起抽取机会。盲盒中将放有不同品牌消费券、XX电台周边、现金红包等礼品。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,12月25日,圣诞新妙趣,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,邀请专业魔术师，以出神入化的技
13、巧展现近景魔术，带动现场氛围小丑也将在圣诞夜上演一场幽默大戏，开启大家的爆笑模式,大魔术师,小丑滑稽秀,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,红帽子,车尾箱集市,联动知名汽车品牌打造红帽子车尾箱集市，包含手工、美食、服饰等多品类商品。保证逛到停不下来。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,圣诞美食屋,说到圣诞美食
14、，大家第一时间会想起的总是苹果和蛋糕，但在国外，烤火鸡和热红酒才是当之无愧的圣诞必吃美食。现场圣诞老人为大家切火鸡倒红酒，一起来体验最正宗的圣诞氛围吧！,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,北欧是全世界圣诞氛围最强烈的地方通过声光电的配合，在购物中心顶楼天台展现一场前所未有的极光大秀带领大家体验沉浸式北欧极光,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX
15、电台,Design by XX电台,聆听天籁沐浴圣洁，感受最美童声合唱。邀请星城专业童声合唱团，用美妙歌声为大家送去祝福与温暖，同时以歌声为极光大秀开场,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,“jingle bells, jingle bells jingle all the way”在美好童声中，极光大秀开启，配合朦胧烟雾，打造出极光氛围，让大家进入到如梦如幻的浪忙氛围之中,Design by XX电台,Design by XX电台,Design by
16、 XX电台,Design by XX电台,Design by XX电台,Design by XX电台,12月31日,重返80s跨年派对,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,上世纪80年代是经历现实与梦想冲击的时代，也是充满惊喜的年代无数脍炙人口的电影，耳熟能详的金曲，每每回眸都令人动容,20201980,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,
17、Design by XX电台,80S金曲嗨唱,XX电台明星DJ现场嗨唱金曲主持人以8090年代复古造型或者经典影视角色惊艳亮相用歌声带领大家一起回顾华语流行音乐那个值得骄傲的时代,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,复古DISCO蹦起来,Funk&Old school潮流DJ现场制燥 8090年代DISCO金曲MIX嗨翻全场,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Desi
18、gn by XX电台,Design by XX电台,潮拍复古达人,喇叭裤、花衬衫、波点裙、牛仔衣、蝴蝶结发带、大波浪、爆炸头、复古卷，潮流就是，做人群中最闪耀的时髦青年！,在线上提前发布征集令，邀请大家着复古服装参与活动，邀请专业摄影师现场为大家拍摄复古大片，筛选后发布线上投票，获胜的时髦青年可以获得惊喜大奖。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,黄金年代场景还原,复古海报墙,复古老电视,Design by XX电台,Design by XX电台,De
19、sign by XX电台,现场,氛围,Round 03,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,舞台区域,根据圣诞&跨年活动主题在舞台上布置不同风格的造型堆头，圣诞节以圣诞树为主，跨年将布置一些复古收音机、音响来配合整体风格。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,圣诞拍照盒子,定制创意拍照盒子，远看是一个超大的礼物盒，里面却被打造成不同的圣诞拍照场景，吸引大家拍照打卡。,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,泡泡圣诞树,定制小型泡泡圣诞树，摆放于购物中心各个地标点，区别于传统圣诞树，泡泡圣诞树使用气球制作，更加有趣可爱。,THANKS,2020 / Vol.10,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,Design by XX电台,感谢阅读,
